Remember when we announced that a Toyota Camry Pace Car would make its way to Daytona? Well, now Lyons Toyota has even better news to share. Toyota is giving a replica of the Camry-inspired race car away for free!

Recently in our LyonsCars.com blog, we gave you an idea of what the Detroit-based auto show signifies for Toyota in the coming years. Now, we'd like to zoom in on one particular model that exemplifies the future of automakers in general. More specifically, the Toyota NS4 concept provides insight for forthcoming vehicles within the hybrid sector.

The Toyota brand rests upon pillars of durability, reliability and fuel efficiency. Consumers need only look as far as new Toyota models such as the ultra-safe 2012 Toyota Camry to see the face of this foundation. But there comes a time in an automaker's life when it must add a bit of spice to make what's already good, even better. For Toyota, that time is now.

Toyota has truly taken consumer choice to max with its rapidly expanding Prius lineup. Ranging from the third-gen Toyota Prius hatchback to the recharged Prius Plug-In, the family provides buyers with plenty of size and feature options. Now, Toyota lovers in Japan will see additional selection with the creation of the Prius G.

Ever stop to consider the work that goes into producing the seatbelt you rely on day in and day out? We do. And in the case of Toyota, we're extremely impressed. As the mainspring behind our top automaker's unmatched safety, Toyota's Collaborative Safety Research Center (CSRC) has announced not one, but four projects recently set in motion.

In a world where consumers depend on a constant circuit of connectivity, it is imperative that time spent traveling doesn't create a cut in the wire. At the same time, however, staying connected while driving can be rather dangerous. Fortunately, Toyota is taking measures to supply drivers with all the on-road information they need while mitigating the amount of digital device driven accidents.

Still new to the world of NASCAR, Toyota recently made a pretty bold move. At the 2011 SEMA Show, the automaker revealed a 2012 Camry Pace Car which will serve as the first non-American vehicle to pace the "Great American Race." Like we said, very bold; not to mention a bit contradictory in name. But considering the history of Toyota and the Camry, Lyons Cars.com would like to list a few reasons why we feel the new model has earned its place as a pace for the upcoming Daytona 500.

Accidents involving vehicles are usually the last thing we at Lyons Cars.com like to hear about. But the latest accident-related information we've received is far from bad news. An accidentally leaked brochure has provided us with a welcomed sneak peek at the brand-new Toyota Prius C.

If you follow Toyota on a global level, then you may be familiar with the Toyota Etios and Etios Liva. The two models are currently produced in India at the Toyota Kirloskar Motor (TKM) factory on the outskirts of Bangalore. For more than a decade, the sedan and hatchback have been doing pleasingly well there. However, the Japanese automaker's Indian subsidiary will soon launch into the export market and send the Etios and Etios Liva to South Africa.

Earlier this month, Toyota Motor Corporation (TMC) announced the development of a new type of  yeast to help make a better burning alternative fuel. This new