Sometimes seeing is believing. Other times believing is seeing. In the case of Toyota and its most recent feat of automotive magic, both age-old adages apply. Not sure where Lyons Toyota is going with this? Allow us to explain.

Ever wonder where engineers come up with the brilliant ideas behind new Toyota vehicles? Lyons Toyota sure did. So, we conducted a bit of research and discovered that the Toyota Technical Center (TTC) is where the magic happens. Spread across two Michigan-based facilities, members of the TTC team focus on everything from advanced research to mechanical design to electrical engineering. And these hard-working auto experts are about to receive a whole lot more brainpower.

As of lately, industry buzz has surrounded the automotive treasures recently revealed at the 2012 New York Auto Show. Of course, in our opinion, the unveiled new Toyota vehicles shone brighter than any other. Right now, Lyons Toyota would like to take a minute to focus in on one Toyota gem in particular: the 2013 Toyota Avalon.

Lyons Toyota knows that you know your new Toyota vehicles and you know them quite well. But here's a question: how well do you know the leaders behind them? Recently Toyota Motor Corp made a few shifts in its company leadership and we'd like to give you the low-down.

Lyons Toyota in Mason City, IA is really looking forward to April. And not just because the month signifies the true arrival of spring. We're most enthused about the 2012 New York International Auto Show and all the automotive Toyota treasures it will bring.

In order for hybrid driving to truly take over, automakers must introduce the technology within vehicle sectors other than just the production-model market. Lyons Toyota is pleased to note that Toyota is doing just this. What's more, Toyota is also the first to be doing it.

Remember when we announced that a Toyota Camry Pace Car would make its way to Daytona? Well, now Lyons Toyota has even better news to share. Toyota is giving a replica of the Camry-inspired race car away for free!

Recently in our LyonsCars.com blog, we gave you an idea of what the Detroit-based auto show signifies for Toyota in the coming years. Now, we'd like to zoom in on one particular model that exemplifies the future of automakers in general. More specifically, the Toyota NS4 concept provides insight for forthcoming vehicles within the hybrid sector.

The Toyota brand rests upon pillars of durability, reliability and fuel efficiency. Consumers need only look as far as new Toyota models such as the ultra-safe 2012 Toyota Camry to see the face of this foundation. But there comes a time in an automaker's life when it must add a bit of spice to make what's already good, even better. For Toyota, that time is now.

Toyota has truly taken consumer choice to max with its rapidly expanding Prius lineup. Ranging from the third-gen Toyota Prius hatchback to the recharged Prius Plug-In, the family provides buyers with plenty of size and feature options. Now, Toyota lovers in Japan will see additional selection with the creation of the Prius G.